Public Communications Dashboard

WHAT ARE WE LOOKING FOR?

Number of City Webpages Viewed

WHAT IS THE MEASURE?

This indicator reports on the total number of website visits across all webpages to the city’s primary website, and includes the police, Clearwater Gas, Parks & Recreation, and library websites.

WHY IS IT IMPORTANT?

Analyzing website views informs the city as to which information is most sought after by the public to prioritize relevant content and improve accessibility, ultimately enhancing public engagement and transparency.

HOW WE ARE DOING IT

The number of city webpages viewed is measured by the total number of visits by all users to webpages of www.myclearwater.com, www.clearwatergas.com, www.myclearwaterparks.com, and www.myclearwaterlibrary.com, and does not filter out duplicate visits by users.

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WHAT ARE WE LOOKING FOR?

Number of Website Visitors

WHAT IS THE MEASURE?

This indicator reports on the total number of unique website users who visit the city’s primary website, and includes the police, clearwater gas, parks & recreation, and library websites.

WHY IS IT IMPORTANT?

Analyzing website visitor data assists in guiding personalized user experiences, improves digital outreach strategies, and provides additional demographic information to highlight areas of public interest.

HOW WE ARE DOING IT

The number of website visitors refers to the total number of unique visitors who have accessed www.myclearwater.com, www.clearwatergas.com, www.myclearwaterparks.com, and www.myclearwaterlibrary.com, including visitors using multiple devices.

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WHAT ARE WE LOOKING FOR?

Engagement Rate of Website Users

WHAT IS THE MEASURE?

This indicator reports on the average engagement rate by visitors to the city’s primary website, police, clearwater gas, parks & recreation, and library websites.

WHY IS IT IMPORTANT?

Monitoring the average engagement rate of website visitors provides an understanding of how effectively our content serves the public, indicating the level of user interaction. This data may drive website enhancements and further serve to improve the overall engagement and satisfaction of users.

HOW WE ARE DOING IT

The average engagement rate of website visitors is calculated by comparing the number of engaged sessions to the total number of visitor sessions on www.myclearwater.com, www.clearwatergas.com, www.myclearwaterparks.com, and www.myclearwaterlibrary.com over the selected period.

An engaged session is defined by an interactive user session of at least 10 seconds, or a session consisting of at least two page views by a visitor.

WHAT ARE WE LOOKING FOR?

Number of GovDelivery Campaigns by Type

WHAT IS THE MEASURE?

This indicator reports on the total number of email (E-Newsletters) and text message communications distributed to subscribers of the city’s communication platform, GovDelivery.

WHY IS IT IMPORTANT?

Analyzing the number of email and text message campaigns helps the city evaluate the frequency and success of our messaging strategies, optimizing citizen engagement and improves information dissemination to serve community needs.

HOW WE ARE DOING IT

The number of GovDelivery campaigns by type refers to the total number of email and text message communications distributed to subscribers of each communication preference.

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WHAT ARE WE LOOKING FOR?

Number of GovDelivery Subscribers by Type

WHAT IS THE MEASURE?

This indicator reports on the total number of subscribers to email (E-Newsletters) and text message communications distributed by the city’s communication platform, GovDelivery.

WHY IS IT IMPORTANT?

Analyzing subscriber data for email and text message communications ensures that important information reaches a wide audience efficiently, furthering the city’s priority of fostering public transparency and trust.

HOW WE ARE DOING IT

The number of GovDelivery subscribers by type is defined as the number of unique users who are subscribed to either email and/or text message communications from the city of Clearwater. A subscription by a single user to both platforms is measured as two subscriptions.

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WHAT ARE WE LOOKING FOR?

Engagement Rate of email (E-Newsletter) Subscribers

WHAT IS THE MEASURE?

This indicator reports on the average engagement rate of subscribers to email communications (E-Newsletters) distributed by the city’s communication platform, GovDelivery.

WHY IS IT IMPORTANT?

Monitoring the average engagement rate of E-Newsletter Subscribers provides insight into the effectiveness of our public communication strategies, helps tailor content to citizen interests, and ensures that relevant information reaches intended audiences.

HOW WE ARE DOING IT

The engagement rate of email subscribers is calculated by the number of GovDelivery email subscribers who have clicked on or opened an email communication(s) from the city of Clearwater.

WHAT ARE WE LOOKING FOR?

Number of Social Media Followers by Platform

WHAT IS THE MEASURE?

This indicator reports on the total number of subscribers to each social media page managed by the city of Clearwater.

WHY IS IT IMPORTANT?

Analyzing the number of social media followers by platform furthers the ability of the city to gauge the reach of our online presence, informing content strategy, highlighting trends, and promoting community engagement with local government.

HOW WE ARE DOING IT

The total number of social media followers by platform refers to the total number of followers or subscribers to the city of Clearwater’s social media pages, including Facebook (General Government, Police, Fire, Library, and Parks & Recreation), Instagram (General Government, Police, Library, and Parks & Recreation), X (General Government, Police, and Fire), and Nextdoor.

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WHAT ARE WE LOOKING FOR?

Number of User Impressions by Platform

WHAT IS THE MEASURE?

This indicator measures the total number of impressions on users who follow social media platforms managed by the city of Clearwater.

WHY IS IT IMPORTANT?

Analyzing user impressions by social media platform measures the visibility and impact of the city’s public content. By monitoring the total number of impressions, the city can ensure that messaging and content are insightful and designed for optimal engagement with the public.

HOW WE ARE DOING IT

The number of user impressions by platform are derived from analytical data provided by each social media platform. This data typically includes the number of times a post or content by the city of Clearwater is displayed on a user’s screen who has followed or subscribed to the city’s social media page(s), including Facebook (General Government, Police, Fire, Library, and Parks & Recreation), Instagram (General Government, Police, Library, and Parks & Recreation), X (General Government, Police, and Fire), and Nextdoor. The method of tracking and reporting impressions is determined by each company.