Pier 60 Sugar Sand Festival Announces Dates & Theme of 2025 Festival

Published on November 19, 2024

Dinoshores Theme

The Pier 60 Sugar Sand Festival returns to bright and beautiful Clearwater Beach April 11 to 27, 2025! This year, the festival celebrates its eleventh year and its biggest year yet with the theme, “DinoShores: A Prehistoric Adventure in Sand!”

From architectural masterpieces created from Clearwater’s famous sugar sand to concerts, performers and daily entertainment, the Pier 60 Sugar Sand Festival Presented by Visit St. Pete Clearwater is an annual event attracting visitors from around the world. This year’s festival will again stretch for 17 days, which allows people more time to attend and gives those visiting for Easter a chance to see this incredible and affordable festival.

This year, the Sugar Sand Walk Exhibit expands to an impressive 24,000 square feet, featuring an exciting, new augmented-reality experience that brings the intricate sand sculptures to life through vivid, interactive imagery.

General admission to the sculpture exhibit will be $14 per person (plus tax) and free for children 3 years old and younger. Discounted tickets for military personnel, police officers, firefighters, teachers and healthcare workers can be purchased for $10 each on “Beachside Hospitality ‘Frontline Fridays,’” which are April 11, 18 and 25, 2025. These discounted tickets will be available at the gate only with proper identification. All other tickets can be purchased online at SugarSandFestival.com beginning in December 2024.

The Sugar Sand Festival is proud to partner with Tampa Bay Sandsculpting Co., which will build this year's exhibit and offer free sand-sculpting classes during the festival.

Each year, the Pier 60 Sugar Sand Festival continues to grow in popularity and garner national attention. The 2024 event drew more than 200,000 visitors throughout its 17-day run. The festival continues to attract visitors from around the world.

SugarSandFestival.com

About the Pier 60 Sugar Sand Festival

Sixteen world-class artists craft elaborate sand sculptures from Clearwater’s internationally famous sugar sand. The works of art are on display in a 21,000-square-foot structure. More than 1,000 tons of Clearwater sand takes on a new life, bringing visitors on a “sandtastic” adventure. The festival is a joint effort between Sunsets at Pier 60 Daily Festival, a 501(c)3 organization and the city of Clearwater.